Nokia’s latest do-it-all Lumia smartphone is a good choice for budget-conscious consumer. Bringing many of the high-end Lumia innovations into a 6-inch screen smartphone at a lower price point, the Nokia Lumia 1320 brings consumers the latest imaging features, like Nokia Camera and Nokia Storyteller, navigation service and unlimited streaming of ad-free music with Nokia Mix Radio. All these come together to offer consumers a compelling choice in the world of large-screen smartphones!
A Windows Phone has a significant catch up to play to be attractive for hordes of Android and iPhone users. Price point is one means of competing, alongside pretty decent specs. The Lumia 1320 has a 6.0-inch, 1280×720 resolution display, dual-core 1.7GHz dual-core Snapdragon S4 processor, 5 megapixel camera, 1GB RAM, 8GB internal memory and microSD card slot.
There are some unique advantages, the Nokia Lumia 1320 will be available at an RRP of SGD459 at Nokia Stores and Nokia Solution Partners. That’s a great price for a 6 inch phone with reputable build quality. The Nokia Lumia 1320 will also be available in four colours – orange, yellow, white, and black.
There’s built in Microsoft Office. Viewing and editing Word, Excel and PowerPoint files on the move, while keeping the original formatting becomes even more powerful on a 6-inch screen powered by the Qualcomm Snapdragon S4 processor. You can also back up documents with 7GB of free cloud storage via SkyDrive. However, at this price point and with the mid-low tier specs, I don’t think this is appealing to the target market.
A creative and fun imaging experience
Nokia Lumia 1320 allows people to take advantage of Nokia’s rich and powerful imaging experiences to have more fun with pictures. The new Nokia Camera integrates the most popular imaging modes – Pro, Smart, and video – into one seamless picture-taking experience on the Nokia Lumia 1320. Nokia Storyteller makes stories come to life on the six inch screen of the Nokia Lumia 1320 by automatically integrating images with HERE location information into a chronological picture journey on a map. Creative Studio allows editing pictures easily into photo collages and making the images come to life with different filters or color popping effects.
Get a rich package of the most loved Lumia experiences
Nokia Lumia 1320 comes with a wealth of imaging, entertainment and location based experiences allowing you to see and do more on the six inch screen. Stream unlimited music for free with Nokia MixRadio without ads or sign on. You can even download your favorite playlists for offline enjoyment. HERE Maps, HERE Drive(+) and HERE Transit offer the most complete, intuitive, and personal location experience. Now with LiveSight in HERE Drive(+) you can easily locate your parked car while in HERE Transit it will be easier to find nearby transit stations. On a larger screen, finding places and navigating to destinations become even easier. With an 8GB internal memory and expandable 64GB memory card slot you can store a wealth of content both created and collected.
Is that enough to convince people to adopt?
|Nokia Lumia 1320|
|Operating system||Windows Phone 8|
|HERE location and mapping services||HERE location and mapping services: Free global HERE Maps with LiveSight augmented reality view. Free HERE Drive with a local license. HERE Transit available in the Store|
|Display||6” HD LCD IPS (1280×720) Super sensitive touch support for glove and long nail use; Gorilla Glass 3|
|Battery||3400 mAh (integrated)|
|Processor||Qualcomm Snapdragon S4 (1.7Ghz Dual-Core)|
|Main camera||5MP Auto Focus, flash. Video 1080p@30fps.|
|Front facing camera||0.3MP VGA.|
|Memory||1GB RAM, 8 GB internal user memory; 7 GB SkyDrive cloud storage, micro SD card support up to 64GB|